Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.
We here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.
In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.
Digital branding opportunities
There’s no shortage of available advice on this site and many others regarding how to take advantage of digital marketing tools to engage with customers and boost sales. But, from a branding perspective, one aspect of this vital piece of the marketing puzzle is often overlooked.
That has to do with consistency of your visual brand.
If your company has a website (perhaps a blog) and is active on several popular social media channels, you’re making an effort to produce content that’s going to attract customers to you. There are a number of ways you can either build or destroy your visual brand as you go about your online activities.